Before we start our journey together, I have to share something that might change everything: I’m from Tasmania, and I’ve been this way for almost 35 years now. And yes, before you ask, I probably know that friend of yours from Hobart—we might even be related!

I’ve spent over 11 years working as a Digital Technology and Marketing Consultant for several Google Partnered agencies across mainland Australia. Those years taught me the ins and outs of digital marketing, data collection, and pushing technology to its limits—all while making it genuinely work for people in meaningful ways.

It was a big change from my life back in Tasmania, where I was a devoted music nerd, performing, composing, and arranging for ensembles like the Tasmanian Youth Orchestra, the Derwent Symphony Orchestra, and the Hobart Wind Symphony. After 15 years of living and breathing music, I needed a change and a bit of warmth, so I set off to the ‘Mainland.’ What started as a holiday in January 2012 quickly turned into a career-defining move.

I soon found myself in the role of Digital Marketing Consultant with one of APAC’s largest Google Premier Partners. This was where I first dove into web analytics and digital marketing tech—areas that have since become central to my work. My curiosity quickly expanded beyond running campaigns and I was eager to break free of the ‘out-of-the-box’ limitations of martech platforms, leading me to build integrations that pushed these technologies to their limits, using custom business logic and first-party data.

Recognising the immense power of data for driving automation and personalisation, I became fascinated by machine learning and AI. I began learning how to architect and build neural networks—primarily LSTM and RNN models at the time (this was a decade ago, before transfomers took off!)—and exploring training schemes for transfer learning, eventually integrating ML into web applications for platforms like Shopify, WordPress, and our marketing delivery and productivity suite.

But nothing quite excites me as much as data collection and analytics. Helping organizations create tailored solutions for gathering and using data across web, mobile, and offline environments is my passion. My work bridges gaps—linking CRM insights with web analytics, unifying marketing channels, and ensuring compliance with regulations like GDPR. It’s all about making data genuinely useful and actionable.

So here I am, back on the Apple Isle, armed with a wealth of experience and ready to help. Now, I work as a freelance Technology Consultant and Solutions Architect, partnering with some of the world’s largest brands and agencies, creating solutions that empower humans at every turn.