RESOURCES

The digital landscape, it’s a fickle thing, isn’t it? Just when you think you’ve got a handle on the search engine game, Google, or whoever, decides to pull the rug right out from under you. And right now, that rug is the AI Overview. It’s a shift, a seismic one really, in how folks consume…

This issue isn’t just a technical glitch; it has real-world consequences, as seen in legal cases where fabricated citations led to severe repercussions. As more people rely on these technologies for critical decision-making, understanding the roots of these hallucinations becomes essential. Join us as we explore the inner workings of Large Language Models, uncover the…

This is the digital marketer’s paradox: we are drowning in data, yet starved for a single, simple truth. In this article, we’re going to unravel this knot. We’ll dive deep into the murky waters of attribution models, explore the technical quirks that cause these discrepancies, and, most importantly, give you a practical framework for using…

The digital landscape of search is evolving at an unprecedented pace, driven by the rise of generative AI. Gone are the days of sifting through ten blue links; we are entering an era where AI not only retrieves information but also engages in meaningful conversations. This transformation presents both challenges and opportunities for SEO professionals….

Let’s set the scene: you’re sitting in a bustling Hobart café (or as bustling as anything in Hobart can get — other than the “organic goat food” section of the local farmers market), sipping on a double-steeped Darjeeling, aged five years in a Huon pine humidor carved by retired boatbuilders, infused with a whisper of…

Picture this: it’s a Monday morning. You’ve just poured your first cup of tea—or coffee, I’m not a monster, I’ll allow it—and you’re settling in for the week. Your company, a plucky e-commerce startup selling artisanal, hand-knitted cozies for pet rocks, recently launched a shiny new AI customer service chatbot named “Rocky.” It’s supposed to…