Before we can begin our journey together, I have to tell you something that could change everything: I’m from Tasmania, and I’ve been this way for almost 33 years now. Before you ask, yes, I probably know that friend you have from Tasmania – we might even be related!

Don’t fret, I have seen the civilisation that the ‘Mainland’ has to offer; indeed, I spent over 11 in working as a Digital Technology and Marketing Consultant for several Google Partnered agencies based in mainland Australia.

This is all quite a change from my life back in Tasmania; back then I was a verified music nerd, spending most of my time performing, composing and arranging for, as well as touring nationally with, a number of ensembles, including the Tasmanian Youth Orchestra, the Hobart Wind Symphony, and Derwent Symphony Orchestra. I was, for a number of years, doing music 6 days a week.

After 15 years of pursuing music both practically and academically, I was very ready to have a break (and, let’s be honest, experience some warmer weather), and so I set my sights on a mystical place they called ‘the Mainland’. By January 2012, I embarked on what I thought was going to be a holiday – little did I know it would reshape my entire future.

Quite by accident, I found work as a Digital Marketing Consultant with one of APAC’s largest Google Premier Partner. It was here I was first introduced to the Web Analytics and Digital Marketing Technology that I have worked with daily ever since. 

Fast forward 10 years, I figured it was time to come back home after my ‘Mainland’ holiday, and in 2020 I returned to the Apple Isle (mostly to show off my glorious tan). I now work as a freelance Technology Consultant and Solutions Architect, partnering with some of the worlds largest brands and agencies, globally.