The world of data and analytics is incredibly dynamic, from new technologies promising to ‘answer all our data questions’, to regulatory authorities pushing increasingly restrictive laws governing user privacy, it can be hard to keep up; there is never a dull moment!

When I think back to when I first started working as a Business and Marketing Analyst over a decade ago, the data we had access to, and the means by which we could analyse it, was somewhat limited; this was a world where some organisations were still reviewing server logs to get a read of website traffic, and where most actions occurred exclusively on or offline.

Fast forward to 2023 and we are facing the opposite challenge, with so much data propagating from our business operations and marketing tech stack, organisations often find themselves in a state of paralysis, not knowing how to put all this information to work.

I have had the privilege of helping organisations worldwide solve these challenges, from establishing tailored data collection solutions (both online and offline, tracking websites, web apps, and native apps) to programmatically using the data to automate marketing campaigns, business processes, and enrich reporting capabilities.

If you need help with server-side or client-side tagging (using Google Tag Manager, Segment, or Zaraz), understanding your regulatory obligations (under the GDPR, CCPA, LGPD, or APA), mapping the flow and transformation of data through your organisation, setting up and using Google Analytics 4 or Facebook Conversions API, or just need help figuring out why your data looks strange, I’m your chap!