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Articles on Google Tag Manager

Every article filed under Google Tag Manager, newest first. The rest of the archive is one chip away.

2 posts 2022–2023 latest 14 Sep 2023

Fig. 1 — Posts by month in Google Tag Manager. It follows the search below.

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2 posts

2023 1 post

  1. Google Tag’s Phase 2.0: The Nitty-Gritty for Power Users

    Greetings everyone, and welcome back! Today we’re diving deep into Google Tag, which has been touted as the next big thing in Google’s tagging tech-stack for a while. If you are a regular in Google Tag Manager, you likely would have seen Google’s announcement that they will be replacing your Analytics 4 configuration tags in Google Tag Manager with the new Google Tag template.

    Google Tag ManagerAn intricate Swiss Army knife embedded in a vivid, surreal landscape symbolizes the versatile and essential role of Google Consent Mode, cutting through complex analytics and ad challenge.

2022 1 post

  1. What is Server-Side Tagging: The Future of Data Collection?

    Server-side tagging provides numerous advantages when it comes to data collection and analysis, from improved performance to increased security, privacy and control over our data. We can pre-process and enrich our data before it is sent to vendors, but it is also essential to consider the cost of running the server and the responsibility of managing it securely.

    Google Tag Manager