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Articles on Google Tag Manager

Every article filed under Google Tag Manager, newest first. The rest of the archive is one chip away. Each chip is a drawer, and this one is open.

4 posts 2022–2026 latest 25 Aug 2026

Fig. 1 — Posts by month in Google Tag Manager. It follows the search below. A dot is a month when this drawer got nothing new.

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Every post in this category, newest first. Pick another category, or search the titles and excerpts. The search is literal: every word you type has to appear, which is how computers like it.

4 posts

2026 1 post

  1. Tag, You're It: Google Tag and GTM Become One Container

    Google has started to turn every Google tag into a full Tag Manager container, and a polite blue banner now offers to "optimize" yours. Here is what a container, a tag and a destination really are, what the banner changes, and the two things to test before you click.

    Google Tag ManagerA Flemish-style village market where a robed clerk lowers a small wooden box into a larger open crate on a cart, while peasants carry parcels towards two signposts and a laptop with a glowing blue banner sits on the edge of the cart.

2025 1 post

  1. No Consent, No Conversions: The Letter, the Ping and the Model

    In July 2025, some advertisers received a short letter from Google, and their European conversions went quiet. Here is what the letter meant, what Google's consent policy actually asks for, what your tags send before anyone clicks "Accept", and how to check your own site this week.

    Google Tag ManagerA Flemish-style inn doorway where a doorman stands at a lectern with a huge visitors' book, some travellers sign it while others walk past and a kneeling clerk counts their boot prints, and an inspector in black holds out a letter with a red wax seal beside a glowing laptop.

2023 1 post

  1. Google Tag’s Phase 2.0: The Nitty-Gritty for Power Users

    Greetings everyone, and welcome back! Today we’re diving deep into Google Tag, which has been touted as the next big thing in Google’s tagging tech-stack for a while. If you are a regular in Google Tag Manager, you likely would have seen Google’s announcement that they will be replacing your Analytics 4 configuration tags in Google Tag Manager with the new Google Tag template.

    Google Tag ManagerAn intricate Swiss Army knife embedded in a vivid, surreal landscape symbolizes the versatile and essential role of Google Consent Mode, cutting through complex analytics and ad challenge.

2022 1 post

  1. What is Server-Side Tagging: The Future of Data Collection?

    Server-side tagging provides numerous advantages when it comes to data collection and analysis, from improved performance to increased security, privacy and control over our data. We can pre-process and enrich our data before it is sent to vendors, but it is also essential to consider the cost of running the server and the responsibility of managing it securely.

    Google Tag Manager