RESOURCES

Greetings everyone, and welcome back! Today we’re diving deep into Google Tag, which has been touted as the next big thing in Google’s tagging tech-stack for a while. If you are a regular in Google Tag Manager, you likely would have seen Google’s announcement that they will be replacing your Analytics 4 configuration tags in…

Here’s a startling fact for you: according to a report by Cybersecurity Ventures, cybercrime is expected to cost the world $10.5 trillion annually by 2025. That’s a colossal number, and it underscores the urgency for all of us to tighten our online security. Still think managing your myriad of passwords on a sticky note is…

if you’ve got a website, odds are you’re started using GA4 to keep tabs on traffic, engagement, and all the fun stuff that GA4 lets you track. But have you ever heard of data sampling in GA4? Trust me, this is one topic you can’t afford to ignore. So, sit tight because we’re about to…

Ah, Google Analytics 4 (GA4). It’s the ever-changing, always evolving beast that we hate to love and we love to hate (sometimes, anyway). GA4 is nothing short of a digital analytics powerhouse that allows you to dig deep into user behavior, campaign performance, and so much more. But let’s face it, it’s not all rainbows…

Alright, so you’ve just opened up Google Analytics 4, and you’re ready to sift through the treasure trove of data. You’re excited, maybe even have your morning coffee in hand, and then bam! You spot an orange exclamation mark warning that says “Thresholding applied.” Instant mood killer, right? You might be asking yourself, what is…

Greetings, data enthusiasts and business strategists! Today, we’re diving headfirst into a topic that’s often overshadowed but is absolutely pivotal—Google Analytics 4 (GA4) data retention settings. You might be tempted to skim over this, but let me assure you, this is the cornerstone of your long-term analytics strategy. After all, nobody wants to be left…