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Documented Rambelings of a Nerd

IMPORTANT DEADLINES

Important deadlines are coming in the world of marketing and analytics, but it can be hard to keep track of them, especially when they keep changing (thanks Google). To make life easier, I created a deadline status page for you.

Get Your Data Out of Universal Analytics Before It’s Too Late!

If you’ve been using Google’s Universal Analytics for tracking your site traffic and user behavior, you’ve probably heard the news by now: Universal Analytics will stop collecting new data on the July 1, 2023, and will be completely shut down a year later (July 1, 2024). That’s right, time to say goodbye to that old…

Unpacking the Review of Australia’s Privacy Act Updates

Imagine you’re booting up into a world where your data privacy is top-of-the-mind, where your personal info is treated like solid gold, and where you, as an explorer of the internet (dare I say, an ‘Internet Explorer), feel like the king or queen of your castle. If you’ve been hanging out Down Under (or in…

Chat-GPT and Me: Humans Scare Me More Than Artificial Intelligence

As AI continues its evolution, we find ourselves standing at a critical crossroads. The decisions we make now about how to guide and shape this groundbreaking technology will not only determine the future of AI but also, potentially, our own. Here’s the kicker though: there’s a real danger that excessive human interference and over-regulation could choke…

The Dawn of a New Day: Bing AI and the Future of Search

Today, our tech spotlight falls on Bing AI, a trailblazing product of Microsoft’s genius that’s shaking the foundation of the search engine industry (and yes, I never thought I would write this sentence about Bing in my lifetime, but here we are). So, if you’ve been wondering what the future holds for search, it’s time…

Decoding Bias in AI: A No-Nonsense Guide to Better Machine Learning

Let’s talk biases. You have them, I have them. These biases are deeply engrained within us (whether we like it or not) and they shape our perceptions, beliefs, and behaviors, influencing everything from the way we interact with others to the decisions we make. And guess what? They don’t just stop there. These biases have…

Browsing the Web in Peace: The Lowdown on Ad Blockers

This blog post provides an overview of ad blockers and how they work. It looks at their impact on advertisers, tracking platforms such as Google Analytics, and how they can improve the online experience of internet users. We’ll look at the pros and cons of ad blockers, and ultimately how they can be a useful…

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