Articles, and other documented ramblings

An AI agent was given a dull research task about Australian health spending. It ended up climbing over a government website's fence. Here is why a harmless goal can grow a harmful sub-goal, and what to check on your own site this week.

A new model called Jev puts a "calibrated" probability on every answer. That is a promise you can test, and weather forecasters have been showing us how since the 1970s. Here is what the number should mean, how to check it, and where it quietly stops meaning anything.

Today the government released the draft Tranche 2 Privacy Act bill. It replaces three of the core privacy principles with one question, "is this fair and reasonable?", and it puts a consent gate in front of trading personal information, which may include the pixels on your website. Here is what the draft says, how the test works, and how to sort your own data flows before submissions close.

In one year, npm went from one phished password to a worm that sets up home in your code editor. Here is how a stranger's release ends up running on your laptop, what each defence actually proves, and the checks that would have stopped most of it.

Google has started to turn every Google tag into a full Tag Manager container, and a polite blue banner now offers to "optimize" yours. Here is what a container, a tag and a destination really are, what the banner changes, and the two things to test before you click.

The EU's AI Omnibus became law on 27 July 2026, six days before the AI Act's big deadline. The high-risk rules moved to December 2027 and August 2028. The chatbot and deepfake rules did not move. Here is which duties apply to you from August, and which ones got a new date.

On 24 June, the Privacy Commissioner released two determinations: Medmate and Monash IVF broke the Privacy Act with the tracking pixels on their websites. Here is what a pixel actually sends, why a cookie banner did not count as consent, and how to check and fix your own site.

At Google Marketing Live, Google said it will bring Meridian, its open-source marketing mix model, into Google Analytics 360. An MMM and an attribution report can both tell you what your ads "did", but they answer different questions. Here is how each one gets its numbers, and which one to use for your next budget decision.

At I/O on 19 May, Google said AI Mode has passed one billion monthly users, and it announced agents that watch the web for you and a cart that checks out without your website. Here is what that does to your traffic, what each report can and cannot see, and how to measure a customer who never visited.

From 15 June 2026, the Google Signals switch in Google Analytics stops deciding what reaches a linked Google Ads account. Consent mode's ad_storage takes over on its own. Here is what Signals really does, what changes, and how to check your banner, your tags and your privacy policy before the date.

A vulnerability has a life: it is born in a line of code, found, named, disclosed on a clock, patched, and then, much later, actually installed. AI has just sped up one part of that life far more than the rest. Here is the whole cycle, and the patch policy it now demands.

The Dutch regulator tested about 100 of the country's biggest webshops. At 61% of them, a customer using assistive technology could not place an order. The faults were ordinary: order buttons a keyboard cannot press, and puzzles a screen reader cannot solve. Here is why they break, and how to test your own checkout this week.

On 25 February 2026, France's privacy regulator published a draft recommendation on session replay: consent first, mask by default, record less and delete soon. A week later, the Conseil d'État confirmed that Criteo's "pseudonymous" IDs were personal data all along. Here is what a replay really records, and how to configure one you can defend.

On 11 February 2026, Disney agreed to pay US$2.75 million after California alleged that a Global Privacy Control signal on one device did not stop the selling and sharing on the rest of a logged-in account. Here is how the signal travels, what honouring it now means, and how to wire it into your tags this week.

Since 5 February 2026, UK websites can run some analytics without asking first, as long as visitors can say no. The exception is narrower than the headlines, the fines are now £17.5 million or 4% of turnover, and your GA4 settings decide which side of the line you are on.

Chrome's agents can already click through your website like a tourist with a phrasebook. WebMCP, in early preview since February, lets your site hand them a proper menu instead. Here is how the two APIs work, which of your flows to try first, and what is still unsolved.

Your GA4 property accepts data from anyone who knows its measurement ID, and that ID is in your page source. As of January 2026, GA4 has no hostname filter. Here is how to build an allowlist from the parts it does have, and how to test it before it throws anything away.

In January 2026, the OAIC began its first compliance sweep, reading the privacy policies of about 60 businesses that collect information in person. The policy is now a document that gets tested. Here is what APP 1.4 requires, why a missing line can now cost money, and how to find the collection points your policy forgot.

A Reddit comment told an AI browser to fetch its user's one-time password from Gmail, and the browser did it. Here is why a model cannot tell your request from a stranger's note, why the web's oldest security rule sleeps through it, and the policy I would give staff before they switch agent mode on.

On 12 December 2025, Google Analytics got a Gemini-powered assistant that answers questions in plain English. It is quick and it is confident. Here is what it cannot tell you by itself, and a five-check routine to test any AI-generated GA4 answer against the report underneath it.

On 10 December 2025, Australia's social media minimum age took effect. Platforms must now work out who is under 16, and the privacy law says exactly what they may keep afterwards: the answer, not the face. Here is how age checks really work, where they fail, and what to ask any age-check vendor.

A smishing campaign against Mixpanel ended with OpenAI emailing its API users about their names, email addresses and rough locations. No OpenAI password or API key was exposed. Here is what a typical analytics event carries, why that is enough for a phisher, and how to strip your own tags back this week.

On 19 November 2025, the European Commission proposed moving the EU's cookie rules into the GDPR, with a short list of cookies that would need no consent, a single-click "no", and a six-month break after a refusal. It is a proposal, not law. Here is what the article text actually says, which of your tags it might free from the banner, and what to change in your CMP now.

On 17 October 2025, Google retired Topics, Protected Audience, Attribution Reporting, IP Protection, Related Website Sets and more. CHIPS, FedCM and Private State Tokens stay, and so do third-party cookies. Here is how the Sandbox worked, why the tide took it back, and how to check what your own stack loses.

On 8 October 2025, the Federal Court ordered Australian Clinical Labs to pay $5.8 million, the first civil penalty in the history of the Privacy Act. The judgment is the first time a court has said what "reasonable steps" to protect personal information means. Here is what it said, what went wrong at Medlab Pathology, and how to check your own locks.

California has approved new CCPA rules on automated decisions, risk assessments and cybersecurity audits. They start on 1 January 2026 and phase in to 2030. Here is what counts as an automated decision, what the rules make a business do about it, and what to check this week.

Safari 26 now stops known fingerprinting scripts from reading device details, keeping long-lived cookies, and seeing your query parameters and referrer. It did not start deleting your gclid. Here is what changed, what the marketing panic got wrong, and how to test your own tags.

In July 2025, some advertisers received a short letter from Google, and their European conversions went quiet. Here is what the letter meant, what Google's consent policy actually asks for, what your tags send before anyone clicks "Accept", and how to check your own site this week.

On 5 August 2025, the Productivity Commission proposed a second way to comply with the Privacy Act: meet an outcome, not a checklist. Here is what rules-based and outcomes-based compliance really mean, what Montana learnt when it tried "reasonable and prudent" on its highways, and which privacy controls you need whichever track wins.

On 30 June 2025, Qantas found that a cyber criminal had targeted one of its contact centres and got into a platform that held records on about 6 million customers. The attacker targeted a call centre, not a firewall. Here is how a helpful person on a phone line became the easiest way into a large company, why MFA alone does not stop it, and what to change on your own helpdesk.

The European Accessibility Act has applied since 28 June 2025, and it reaches further than most people expect, including shops a very long way from Brussels. Here is how to tell whether it covers your site, what the microenterprise exemption really says, and the five checks to run first.

The digital landscape, it’s a fickle thing, isn’t it? Just when you think you’ve got a handle on the search engine game, Google, or whoever, decides to pull the rug right out from under you. And right now, that rug is the AI Overview. It’s a shift, a seismic one really, in how folks consume information and, crucially, how they go about making decisions. This ain’t just some algorithmic tweak; it’s a fundamental recalibration of the internet’s central nervous system, and honestly, we’re all scrambling a bit, aren’t we?

This issue isn’t just a technical glitch; it has real-world consequences, as seen in legal cases where fabricated citations led to severe repercussions. As more people rely on these technologies for critical decision-making, understanding the roots of these hallucinations becomes essential. Join us as we explore the inner workings of Large Language Models, uncover the causes of their fabrications, and learn how to navigate this complex landscape safely and effectively.

This is the digital marketer’s paradox: we are drowning in data, yet starved for a single, simple truth. In this article, we’re going to unravel this knot. We’ll dive deep into the murky waters of attribution models, explore the technical quirks that cause these discrepancies, and, most importantly, give you a practical framework for using these conflicting reports to build a stronger, more profitable marketing strategy.

The digital landscape of search is evolving at an unprecedented pace, driven by the rise of generative AI. Gone are the days of sifting through ten blue links; we are entering an era where AI not only retrieves information but also engages in meaningful conversations. This transformation presents both challenges and opportunities for SEO professionals. How do we adapt our strategies to thrive in this new world? Discover the key insights on navigating the exciting, albeit turbulent, waters of SEO in the age of generative search and learn how to position your content for success in this revolutionary landscape.

Let’s set the scene: you’re sitting in a bustling Hobart café (or as bustling as anything in Hobart can get — other than the “organic goat food” section of the local farmers market), sipping on a double-steeped Darjeeling, aged five years in a Huon pine humidor carved by retired boatbuilders, infused with a whisper of Tasmanian bush peppermint, a rogue sprig of wild wattleflower, and precisely one clove — all brewed in rooftop-harvested Hobart rainwater, filtered through quartz and naïve optimism.

Picture this: it’s a Monday morning. You’ve just poured your first cup of tea—or coffee, I’m not a monster, I’ll allow it—and you’re settling in for the week. Your company, a plucky e-commerce startup selling artisanal, hand-knitted cozies for pet rocks, recently launched a shiny new AI customer service chatbot named “Rocky.” It’s supposed to be a triumph of efficiency, a digital concierge ready to answer questions about shipping, materials, and whether a pet rock truly needs a winter wardrobe. (The answer, obviously, is yes.)

Imagine a seasoned explorer, compass in hand, venturing into uncharted territory, only to find their compass miscalibrated. This metaphor captures the essence of construct validity in Conversion Rate Optimisation (CRO) and User Experience (UX) testing. Are we truly measuring what we think we’re measuring? As we dive into the intricacies of operationalising abstract constructs like “trust” and “user engagement,” we uncover the potential pitfalls of proxy metrics and the importance of integrating qualitative insights. Join us on this journey to ensure our CRO efforts not only convert but resonate with users, fostering genuine loyalty and lasting value.

Ever stopped to ponder how your juicy office gossip or critical business plans zip safely through emails without landing in some sneaky hacker’s lap? Or why some emails find their cozy nook in your inbox while others are banished to the shadowy depths of the spam folder? It’s all thanks to the guardians of email security: protocols that ensure only the good stuff gets through and keeps the baddies at bay.

Picture this: You’re a marketer with a killer campaign, rich in data analytics, laser-targeted to your audience’s most intimate preferences. Then, BOOM! New privacy laws hit, and your meticulously crafted campaign is suddenly skating on thin ice. Welcome to the future of marketing in Australia, post-2024. You probably heard about the recent updates to Australian privacy laws. If not, sit tight—you’re about to get an earful (in a good way). The government’s got 116 proposals in the works, 38 fully approved and another 68 agreed to in principle. We’ll cut through the jargon and legal mumbo jumbo to show you how these changes could shake up your marketing strategy.

Greetings everyone, and welcome back! Today we’re diving deep into Google Tag, which has been touted as the next big thing in Google’s tagging tech-stack for a while. If you are a regular in Google Tag Manager, you likely would have seen Google’s announcement that they will be replacing your Analytics 4 configuration tags in Google Tag Manager with the new Google Tag template.

Here’s a startling fact for you: according to a report by Cybersecurity Ventures, cybercrime is expected to cost the world $10.5 trillion annually by 2025. That’s a colossal number, and it underscores the urgency for all of us to tighten our online security. Still think managing your myriad of passwords on a sticky note is a good idea? Yeah, didn’t think so.

if you’ve got a website, odds are you’re started using GA4 to keep tabs on traffic, engagement, and all the fun stuff that GA4 lets you track. But have you ever heard of data sampling in GA4? Trust me, this is one topic you can’t afford to ignore. So, sit tight because we’re about to uncover everything you need to know about data sampling in GA4, no fluff involved.

Ah, Google Analytics 4 (GA4). It’s the ever-changing, always evolving beast that we hate to love and we love to hate (sometimes, anyway). GA4 is nothing short of a digital analytics powerhouse that allows you to dig deep into user behavior, campaign performance, and so much more. But let’s face it, it’s not all rainbows and unicorns. Every once in a while, we run into issues that make us scratch our heads with things like thresholding, that pesky data sampling, and data loss though retention issues. Top on that list? The infamous “unassigned” traffic category. Man, it’s like that itch you just can’t seem to reach.

Alright, so you’ve just opened up Google Analytics 4, and you’re ready to sift through the treasure trove of data. You’re excited, maybe even have your morning coffee in hand, and then bam! You spot an orange exclamation mark warning that says “Thresholding applied.” Instant mood killer, right? You might be asking yourself, what is this thing and why is it messing up my meticulously gathered data?

Greetings, data enthusiasts and business strategists! Today, we’re diving headfirst into a topic that’s often overshadowed but is absolutely pivotal—Google Analytics 4 (GA4) data retention settings. You might be tempted to skim over this, but let me assure you, this is the cornerstone of your long-term analytics strategy. After all, nobody wants to be left in a position where you are missing critical data right when you need it most. Here’s the quick rundown for those who like to get straight to the point: The default data retention period in GA4 is a scant 2 months. That’s like having a sports car and never taking it out of first gear. You risk losing a wealth of historical data that could be your competitive edge. But fear not; you can extend that to 14 months. And for those who like to go above and beyond, there are even more advanced options like BigQuery and “Reset user data on new activity.”

If you’ve been using Google’s Universal Analytics for tracking your site traffic and user behavior, you’ve probably heard the news by now: Universal Analytics will stop collecting new data on the July 1, 2023, and will be completely shut down a year later (July 1, 2024). That’s right, time to say goodbye to that old friend and start packing your data bags.

Imagine you’re booting up into a world where your data privacy is top-of-the-mind, where your personal info is treated like solid gold, and where you, as an explorer of the internet (dare I say, an ‘Internet Explorer), feel like the king or queen of your castle. If you’ve been hanging out Down Under (or in my case, Down Under-Down Under) or you’re up to speed with Australia’s privacy laws, this might seem like a steamy scene form the pages of an erotic novel penned by privacy activists. Given how Aussie regulations stand in comparison to that of Europe and some US states, it’s a bit of a hard sell.

As AI continues its evolution, we find ourselves standing at a critical crossroads. The decisions we make now about how to guide and shape this groundbreaking technology will not only determine the future of AI but also, potentially, our own. Here’s the kicker though: there’s a real danger that excessive human interference and over-regulation could choke AI’s ‘natural progression’ (and yes, I’m aware of the irony of using the term ‘natural’ here). I am sure we can all agree that it is natural for us as humans to be wary of AI’s capabilities. Our fears are deeply ingrained in our instinctual drive for self-preservation and personal gain, but it’s essential for us to take a step back. We must reflect on the impact we have on this technology, the responsibility we bear, and the consequences of our actions, as trying to stop AI is akin to stopping humanity’s next great evolutionary step.

Welcome back, data warriors! So, you’ve been eyeballing your Google Analytics 4 (GA4) dashboard, feeling pretty chuffed about those user engagement numbers, huh? Hold up a second. Did you account for the bots? Yes, those sneaky, invisible bots that roam the digital landscape and, guess what, mess with your metrics. But hold your horses; not all bots are the villainous creatures we make them out to be.

Today, our tech spotlight falls on Bing AI, a trailblazing product of Microsoft’s genius that’s shaking the foundation of the search engine industry (and yes, I never thought I would write this sentence about Bing in my lifetime, but here we are). So, if you’ve been wondering what the future holds for search, it’s time to put on your explorer’s hat and join me in unraveling the complexities and the opportunities that Bing AI presents. Just before we set sail, let’s take a moment to understand the significance of this technological evolution.

Let’s talk biases. You have them, I have them. These biases are deeply engrained within us (whether we like it or not) and they shape our perceptions, beliefs, and behaviors, influencing everything from the way we interact with others to the decisions we make. And guess what? They don’t just stop there. These biases have a ripple effect, shaping our social structures, institutions, and ultimately, the future of our species. More recently, we have been forced to face these biases ending up in places we didn’t expect, from our phones, to search engines, and even to the tech we use to communicate with each other. Today, I want to take you on an adventure into the world of artificial intelligence (AI) – more specifically, the biases that we bake into AI. Now, before you roll your eyes and think, “Isn’t this stuff for software developers or data scientists?” let me assure you, it impacts all of us, whether we’re aware of it or not.

This blog post provides an overview of ad blockers and how they work. It looks at their impact on advertisers, tracking platforms such as Google Analytics, and how they can improve the online experience of internet users. We’ll look at the pros and cons of ad blockers, and ultimately how they can be a useful tool for those looking to improve their online experience.

Its pretty hard to go about your day with hearing about Chat GPT. If you were to believe the news media, it would be reasonable to assume that our educational system was on the edge of complete destruction, and the humans are in their final age of domination. But before you resign to the fact that the robots will take over and robots will own the guineapig garment market or specialized tea for Furbies market for you (as fleshy meat sack), let’s get to know that all this GTP stuff is actually about.

For pretty much everyone on the planet, 2020 was a year unlike any other, from the craziness of the US election, through to the changes to our routines that the early days of the COVID-19 pandemic imposed on us. And for the web analytics and marketing community, there was another significant disruption: the launch of Google Analytics 4 (GA4).

Server-side tagging provides numerous advantages when it comes to data collection and analysis, from improved performance to increased security, privacy and control over our data. We can pre-process and enrich our data before it is sent to vendors, but it is also essential to consider the cost of running the server and the responsibility of managing it securely.

It is very difficult for an organisation to completely insulate the end-user from being exposed to some degree of extraterritorial data transfer. This means that, even with the strongest safeguards in place, EU citizens’ data may be exposed to US surveillance. Google Analytics 4 has added changes to privacy settings, but still collects the same or similar data as Universal Analytics.

Session hijacking is one of those buzzwords you hear and immediately think “bad news.” But what is it, really? Imagine you’ve got a key to your house, and suddenly, someone duplicates that key without your knowledge. Now, they can walk into your home and act like they’re you. In the digital realm, this “key” is your HTTP session, and the intruder? That would be the session hijacker. This is not a new form of attack by any means, but with the increasing amount of personal and financial data online, the stakes are higher than ever.

The GDPR is a set of regulations that has the potential to cause a major shift in the way businesses to use Google Analytics. Businesses must take steps to ensure their compliance with the GDPR, and following these steps, businesses can ensure that they are compliant with the GDPR and can continue to use Google Analytics without any issues.

It’s been a while since we spoke about cookies, but not the delicious kind. I’m referring to those digital trackers that leave a crumb trail across your online activities. Consent banners are the unsung heroes—or villains, depending on your viewpoint—of user privacy, offering users a choice in how their data is used. Interestingly, up to 64% of global consumers click ‘yes’ when faced with a cookie consent pop-up, but the number drops to 38% in Denmark, according to YouGov. Now, why should marketers and those of us in the world of data care about this? Well, without the data harvested from these cookies, assessing the effectiveness of ad campaigns becomes akin to shooting arrows in the dark. You’ve got fewer metrics to rely on, and let’s face it, nobody likes flying blind. It makes optimizing ad budgets a serious challenge.

Let’s get the kettle boiling by tackling an issue everyone loves to gripe about: passwords. Sure, they’ve been our digital sentinels for years, guarding our personal emails, bank accounts, and Facebook profiles. However, the harsh truth is they’re the weakest link in our cybersecurity chain. Weak or reused passwords are a hacker’s dream, and even strong ones are susceptible to phishing attacks.

Let’s kick off our journey with the superstar of the day, DALL·E 2. This isn’t just another AI on the block, folks! This brainchild of the ingenious team at OpenAI is capable of churning out unique, jaw-droppingly realistic images from a mere text description. And it doesn’t stop at that! It can stretch images beyond their original confines and tweak existing visuals with a level of realism that’s nothing short of breathtaking.

Buckle up your seatbelts on the tech roller-coaster that is tracking and data collection on the web, because in this article we’re diving deep into the world of cookies. No, not the delicious kind you can never have just one of, but the ones that power the web. I’m sure you have heard a lot about them in the dialogue around the ‘Death of the Cookie’, but I find that most people I speak to struggle to really understand what the difference between first- and third-party cookies are all about. So let’s dive in and get you up to speed.

Let’s talk VPNs. You’ve seen the ads. You’ve heard the buzzwords. Maybe you’ve even pondered clicking that “Subscribe Now” button. But hold on just a moment, because we’re about to delve into the nitty-gritty of what VPNs can and can’t do for you. Are they your digital guardian angel or just another layer of hype? Spoiler alert: It’s a little bit of both.

Most of us have heard about two-factor authentication or 2FA. It’s like the bouncer at the club of your personal data, asking for not just one, but two IDs before letting you in. It’s an upgrade from the old days of single-factor authentication (SFA), where you toss in a password and hope for the best. In 2FA, you’re looking at combining two different types of authentication, like a password and a security token or maybe a fingerprint. Why? Well, it’s about making it twice as hard for anyone who’s not you to access your stuff.

The California Consumer Privacy Act (CCPA) is a groundbreaking piece of regulation in the United States. It gives California consumers unprecedented control over how their personal data is collected, shared, and used. In this blog post, we’ll discuss the key elements of the CCPA, how it affects businesses and the implications of this new law.

Let’s get down to brass tacks. User privacy in the digital world is sort of like a never-ending game of whack-a-mole. You fix one vulnerability and another one pops up almost instantly—it’s a real calorie burner for someone in my line of work, I can tell you! Now, you might be wondering why someone who is all about data collection and analytics is raising the vale on such a topic, and the reason is that it’s power scares me. Having seen it used for less-than-ethical uses over the years, I think it’s high time we discuss it.

Well, hello there, fellow data lovers and trackers! Welcome to the wonderful, sometimes confusing, but ultimately rewarding universe of cross-domain tracking in Google Analytics 4, or GA4 if you want to sound like you’re in the know. Now, if you’ve been spending sleepless nights trying to make sense of your data, pulling your hair out because the user journey on your analytics dashboard looks like a scattered jigsaw puzzle—hold onto your seats! Cross-domain tracking is basically the superhero you didn’t know you needed.

Imagine having the immense power of the Google Analytics API at your fingertips, but with the added flexibility and ease of use that comes with Google Spreadsheets. That’s precisely what the Google Analytics Spreadsheet add-on brings to the table. The Google Analytics Spreadsheet Add-on is a tool that allows you to access, visualize, and analyze your Google Analytics data directly from Google Sheets.

Intelligent Tracking Prevention (ITP) is a feature that was introduced in Apple’s Safari web browser in 2017 to help protect user privacy. In this blog post, we’ll explore the history of ITP, how it impacts marketing and analytics, and some of the ways that companies are adapting to the changes it has brought about.

Let’s do it. I might be a can of worms, but I think it’s time we discuss a topic that’s been causing quite a buzz in the advertising world: Google’s Privacy Sandbox. If you’re a marketer or analyst, you might be scratching your head, wondering what the heck this all means and, I won’t sugar coat it, if you are not across it, you are at risk of being left behind. So, grab a cup of tea, a crispy Tasmanian apple, and let’s dive into the nitty-gritty of this Google project.

Alright, data fiends, let’s dive into this tasty tech soup called Consent Management. Why should you care? Simple. If you run a business and collect customer data, you’d better have your ducks in a row or prepare for fines—big, big fines. It’s not just good for you; it’s also what the law demands. So what exactly is this all about? Consent management is the VIP bouncer at the club of your customer data. It’s your digital handshake with customers, saying, “Hey, do you mind if I remember your name and favorite drink?” It’s what helps you keep your activities on the up-and-up, with users saying “I allow” or “I do not allow” to you collecting their data.

Indulge me, for a moment, and imagine you’re on an intriguing quest to brew the perfect cup of tea. Now, it’s not just about the final soothing sip, but the entire journey that takes you there – selecting the right tea leaves, setting the perfect water temperature, ensuring the optimal steeping time, and more. Each step contributes significantly to your ultimate tea experience. Surprisingly enough, a similar journey takes place in the realm of digital marketing through a process called Attribution Modeling. Much like brewing tea, where you can’t merely attribute the taste to the type of leaves or the temperature alone, in digital marketing, it is often tricky to pinpoint which initiative was responsible for a customer’s conversion.

If you are getting bombarded by emails form Google relating to the use of WBRAID and GBRAID parameters, this could be the first time you have encountered the wild world of native parameters in Google Ads. But what is this all about? Well, Apple recently dropped another bombshell on the digital world with their App Tracking Transparency (ATT) policy. Back in April 2021, Apple introduced new App Tracking Transparency (ATT) policies, stirring the waters in the digital world, particularly concerning ad tracking and measurement. This shift impacted the way Google sends click identifiers (GCLID) for certain iOS 14 traffic, potentially affecting website and offline conversions.

Lockdown is hard, you don’t need me to tell you that. And for future you and future me reading this, in a world where we are free to go outside and work with actual people in the same space, I suspect we won’t need to be reminded that it’s not just our personal lives that are affected by COVID lockdowns. Many of us have worked form home or remotely before, and you know how hard it can be to keep the ball rolling one your tasks. And, if you’ve ever been responsible for a project with a bunch of different people and teams involved, you know that juggling tasks, features, and stakeholder expectations can be more overwhelming than trying to keep up with a whirlwind of to-do lists. So, how do you cut through the noise and prioritize what really matters? That’s where MoSCoW comes in.

Welcome to the vibrant world of UTM tags in our dive into the fascinating universe of UTM tags—your new best friend (don’t tell your dog!) for slicing through the digital marketing fog. If you’re spinning up content, launching campaigns, or just want to geek out on user tracking and personalisation, getting a grip on UTM tags is like unlocking a cheat-code to unlock maximum capability. With that, let’s crack into what UTM tags are, scoop up their benefits, and master using them across your platforms. We’ll even cover a few advanced hacks to get a little bit of that sweet cross-platform audience unification action happening.

First entry. 11 Mar 2020. Where it started: UTM tags, the little labels on the end of a link. They still matter, and a report still splits in two when someone types Google with a capital G.