Articles on Data Privacy
Every article filed under Data Privacy, newest first. The rest of the archive is one chip away. Each chip is a drawer, and this one is open.
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The index
Every post in this category, newest first. Pick another category, or search the titles and excerpts. The search is literal: every word you type has to appear, which is how computers like it.
2026 6 posts
- Tranche 2: The Privacy Act Finally Gets Fair (and Reasonable)
Today the government released the draft Tranche 2 Privacy Act bill. It replaces three of the core privacy principles with one question, "is this fair and reasonable?", and it puts a consent gate in front of trading personal information, which may include the pixels on your website. Here is what the draft says, how the test works, and how to sort your own data flows before submissions close.
Data Privacy
- Pixel Imperfect: What the OAIC's Tracking Pixel Rulings Mean for Your Website
On 24 June, the Privacy Commissioner released two determinations: Medmate and Monash IVF broke the Privacy Act with the tracking pixels on their websites. Here is what a pixel actually sends, why a cookie banner did not count as consent, and how to check and fix your own site.
Data Privacy
- Session Replay: Smile, You're on Candid Camera
On 25 February 2026, France's privacy regulator published a draft recommendation on session replay: consent first, mask by default, record less and delete soon. A week later, the Conseil d'État confirmed that Criteo's "pseudonymous" IDs were personal data all along. Here is what a replay really records, and how to configure one you can defend.
Data Privacy
- Global Privacy Control: When the Browser Says No for You
On 11 February 2026, Disney agreed to pay US$2.75 million after California alleged that a Global Privacy Control signal on one device did not stop the selling and sharing on the rest of a logged-in account. Here is how the signal travels, what honouring it now means, and how to wire it into your tags this week.
Data Privacy
- Counting Heads Without Asking: The UK's New Analytics Cookie Exemption
Since 5 February 2026, UK websites can run some analytics without asking first, as long as visitors can say no. The exception is narrower than the headlines, the fines are now £17.5 million or 4% of turnover, and your GA4 settings decide which side of the line you are on.
Data Privacy
- Privacy Policies: Somebody Is Finally Reading the Fine Print
In January 2026, the OAIC began its first compliance sweep, reading the privacy policies of about 60 businesses that collect information in person. The policy is now a document that gets tested. Here is what APP 1.4 requires, why a missing line can now cost money, and how to find the collection points your policy forgot.
Data Privacy
2025 6 posts
- Age Assurance: Prove You're 16 Without Proving Who You Are
On 10 December 2025, Australia's social media minimum age took effect. Platforms must now work out who is under 16, and the privacy law says exactly what they may keep afterwards: the answer, not the face. Here is how age checks really work, where they fail, and what to ask any age-check vendor.
Data Privacy
- The Digital Omnibus: Europe Tries to Eat the Cookie Banner
On 19 November 2025, the European Commission proposed moving the EU's cookie rules into the GDPR, with a short list of cookies that would need no consent, a single-click "no", and a six-month break after a refusal. It is a proposal, not law. Here is what the article text actually says, which of your tags it might free from the banner, and what to change in your CMP now.
Data Privacy
- Privacy Sandbox: The Sandcastle the Tide Took Back
On 17 October 2025, Google retired Topics, Protected Audience, Attribution Reporting, IP Protection, Related Website Sets and more. CHIPS, FedCM and Private State Tokens stay, and so do third-party cookies. Here is how the Sandbox worked, why the tide took it back, and how to check what your own stack loses.
Data Privacy
- CCPA Grows Up: Risk Assessments, Audits and the Right to Ask for a Human
California has approved new CCPA rules on automated decisions, risk assessments and cybersecurity audits. They start on 1 January 2026 and phase in to 2030. Here is what counts as an automated decision, what the rules make a business do about it, and what to check this week.
Data Privacy
- Safari 26: Fingerprints Off the Glass
Safari 26 now stops known fingerprinting scripts from reading device details, keeping long-lived cookies, and seeing your query parameters and referrer. It did not start deleting your gclid. Here is what changed, what the marketing panic got wrong, and how to test your own tags.
Data Privacy
- Productivity Over Privacy? The Commission's Outcomes Gambit
On 5 August 2025, the Productivity Commission proposed a second way to comply with the Privacy Act: meet an outcome, not a checklist. Here is what rules-based and outcomes-based compliance really mean, what Montana learnt when it tried "reasonable and prudent" on its highways, and which privacy controls you need whichever track wins.
Data Privacy
2024 1 post
- DNS over TLS: The Acronym Nightmare That Protects Your Privacy
Let’s set the scene: you’re sitting in a bustling Hobart café (or as bustling as anything in Hobart can get — other than the “organic goat food” section of the local farmers market), sipping on a double-steeped Darjeeling, aged five years in a Huon pine humidor carved by retired boatbuilders, infused with a whisper of Tasmanian bush peppermint, a rogue sprig of wild wattleflower, and precisely one clove — all brewed in rooftop-harvested Hobart rainwater, filtered through quartz and naïve optimism.
Data Privacy
2023 3 posts
- Breaking Down Australia’s Privacy Law Overhaul: What Marketers Need to Know
Picture this: You’re a marketer with a killer campaign, rich in data analytics, laser-targeted to your audience’s most intimate preferences. Then, BOOM! New privacy laws hit, and your meticulously crafted campaign is suddenly skating on thin ice. Welcome to the future of marketing in Australia, post-2024. You probably heard about the recent updates to Australian privacy laws. If not, sit tight—you’re about to get an earful (in a good way). The government’s got 116 proposals in the works, 38 fully approved and another 68 agreed to in principle. We’ll cut through the jargon and legal mumbo jumbo to show you how these changes could shake up your marketing strategy.
Data Privacy
- Unpacking the Review of Australia’s Privacy Act Updates
Imagine you’re booting up into a world where your data privacy is top-of-the-mind, where your personal info is treated like solid gold, and where you, as an explorer of the internet (dare I say, an ‘Internet Explorer), feel like the king or queen of your castle. If you’ve been hanging out Down Under (or in my case, Down Under-Down Under) or you’re up to speed with Australia’s privacy laws, this might seem like a steamy scene form the pages of an erotic novel penned by privacy activists. Given how Aussie regulations stand in comparison to that of Europe and some US states, it’s a bit of a hard sell.
Data Privacy
- Browsing the Web in Peace: The Lowdown on Ad Blockers
This blog post provides an overview of ad blockers and how they work. It looks at their impact on advertisers, tracking platforms such as Google Analytics, and how they can improve the online experience of internet users. We’ll look at the pros and cons of ad blockers, and ultimately how they can be a useful tool for those looking to improve their online experience.
Data Privacy
2022 4 posts
- The Impact of GDPR on Google Analytics and What it Means for Businesses
The GDPR is a set of regulations that has the potential to cause a major shift in the way businesses to use Google Analytics. Businesses must take steps to ensure their compliance with the GDPR, and following these steps, businesses can ensure that they are compliant with the GDPR and can continue to use Google Analytics without any issues.
Data Privacy
- Google Consent Mode: Navigating the Analytics and Ads Maze
It’s been a while since we spoke about cookies, but not the delicious kind. I’m referring to those digital trackers that leave a crumb trail across your online activities. Consent banners are the unsung heroes—or villains, depending on your viewpoint—of user privacy, offering users a choice in how their data is used. Interestingly, up to 64% of global consumers click ‘yes’ when faced with a cookie consent pop-up, but the number drops to 38% in Denmark, according to YouGov. Now, why should marketers and those of us in the world of data care about this? Well, without the data harvested from these cookies, assessing the effectiveness of ad campaigns becomes akin to shooting arrows in the dark. You’ve got fewer metrics to rely on, and let’s face it, nobody likes flying blind. It makes optimizing ad budgets a serious challenge.
Data Privacy
- Cookie Party: Dipping First and Third-Party Tracking
Buckle up your seatbelts on the tech roller-coaster that is tracking and data collection on the web, because in this article we’re diving deep into the world of cookies. No, not the delicious kind you can never have just one of, but the ones that power the web. I’m sure you have heard a lot about them in the dialogue around the ‘Death of the Cookie’, but I find that most people I speak to struggle to really understand what the difference between first- and third-party cookies are all about. So let’s dive in and get you up to speed.
Data Privacy
- The California Consumer Privacy Act (CCPA): An Unprecedented Ride in Data Privacy
The California Consumer Privacy Act (CCPA) is a groundbreaking piece of regulation in the United States. It gives California consumers unprecedented control over how their personal data is collected, shared, and used. In this blog post, we’ll discuss the key elements of the CCPA, how it affects businesses and the implications of this new law.
Data Privacy
2021 4 posts
- What is Intelligent Tracking Prevention (ITP) and How Does It Impact Marketing?
Intelligent Tracking Prevention (ITP) is a feature that was introduced in Apple’s Safari web browser in 2017 to help protect user privacy. In this blog post, we’ll explore the history of ITP, how it impacts marketing and analytics, and some of the ways that companies are adapting to the changes it has brought about.
Data Privacy
- Google’s Privacy Sandbox: What Advertisers Need to Know
Let’s do it. I might be a can of worms, but I think it’s time we discuss a topic that’s been causing quite a buzz in the advertising world: Google’s Privacy Sandbox. If you’re a marketer or analyst, you might be scratching your head, wondering what the heck this all means and, I won’t sugar coat it, if you are not across it, you are at risk of being left behind. So, grab a cup of tea, a crispy Tasmanian apple, and let’s dive into the nitty-gritty of this Google project.
Data Privacy
- Consent Management: The What and Why
Alright, data fiends, let’s dive into this tasty tech soup called Consent Management. Why should you care? Simple. If you run a business and collect customer data, you’d better have your ducks in a row or prepare for fines—big, big fines. It’s not just good for you; it’s also what the law demands. So what exactly is this all about? Consent management is the VIP bouncer at the club of your customer data. It’s your digital handshake with customers, saying, “Hey, do you mind if I remember your name and favorite drink?” It’s what helps you keep your activities on the up-and-up, with users saying “I allow” or “I do not allow” to you collecting their data.
Data Privacy
- Apple’s App Tracking Transparency: What This Means for Marketing
If you are getting bombarded by emails form Google relating to the use of WBRAID and GBRAID parameters, this could be the first time you have encountered the wild world of native parameters in Google Ads. But what is this all about? Well, Apple recently dropped another bombshell on the digital world with their App Tracking Transparency (ATT) policy. Back in April 2021, Apple introduced new App Tracking Transparency (ATT) policies, stirring the waters in the digital world, particularly concerning ad tracking and measurement. This shift impacted the way Google sends click identifiers (GCLID) for certain iOS 14 traffic, potentially affecting website and offline conversions.
Data Privacy
Nothing found. No post. I have opinions on most things, but apparently not on that one yet.
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