Data Privacy

Imagine you’re booting up into a world where your data privacy is top-of-the-mind, where your personal info is treated like solid gold, and where you, as an explorer of the internet (dare I say, an ‘Internet Explorer), feel like the king or queen of your castle. If you’ve been hanging out Down Under (or in…

This blog post provides an overview of ad blockers and how they work. It looks at their impact on advertisers, tracking platforms such as Google Analytics, and how they can improve the online experience of internet users. We’ll look at the pros and cons of ad blockers, and ultimately how they can be a useful…

The GDPR is a set of regulations that has the potential to cause a major shift in the way businesses to use Google Analytics. Businesses must take steps to ensure their compliance with the GDPR, and following these steps, businesses can ensure that they are compliant with the GDPR and can continue to use Google…

Buckle up your seatbelts on the tech roller-coaster that is tracking and data collection on the web, because in this article we’re diving deep into the world of cookies. No, not the delicious kind you can never have just one of, but the ones that power the web. I’m sure you have heard a lot…

The California Consumer Privacy Act (CCPA) is a groundbreaking piece of regulation in the United States. It gives California consumers unprecedented control over how their personal data is collected, shared, and used. In this blog post, we’ll discuss the key elements of the CCPA, how it affects businesses and the implications of this new law….

Intelligent Tracking Prevention (ITP) is a feature that was introduced in Apple’s Safari web browser in 2017 to help protect user privacy. In this blog post, we’ll explore the history of ITP, how it impacts marketing and analytics, and some of the ways that companies are adapting to the changes it has brought about….

Let’s do it. I might be a can of worms, but I think it’s time we discuss a topic that’s been causing quite a buzz in the advertising world: Google’s Privacy Sandbox. If you’re a marketer or analyst, you might be scratching your head, wondering what the heck this all means and, I won’t sugar…

If you are getting bombarded by emails form Google relating to the use of WBRAID and GBRAID parameters, this could be the first time you have encountered the wild world of native parameters in Google Ads. But what is this all about? Well, Apple recently dropped another bombshell on the digital world with their App…