Data Privacy

Picture this You re a marketer with a killer campaign rich in data analytics laser targeted to your audience s most intimate preferences Then BOOM New privacy laws hit and your meticulously crafted campaign is suddenly skating on thin ice Welcome to the future of marketing in Australia post 2024 You probably heard about the…

Imagine you re booting up into a world where your data privacy is top of the mind where your personal info is treated like solid gold and where you as an explorer of the internet dare I say an Internet Explorer feel like the king or queen of your castle If you ve been hanging…

This blog post provides an overview of ad blockers and how they work It looks at their impact on advertisers tracking platforms such as Google Analytics and how they can improve the online experience of internet users We ll look at the pros and cons of ad blockers and ultimately how they can be a…

The GDPR is a set of regulations that has the potential to cause a major shift in the way businesses to use Google Analytics Businesses must take steps to ensure their compliance with the GDPR and following these steps businesses can ensure that they are compliant with the GDPR and can continue to use Google…

It s been a while since we spoke about cookies but not the delicious kind I m referring to those digital trackers that leave a crumb trail across your online activities Consent banners are the unsung heroes or villains depending on your viewpoint of user privacy offering users a choice in how their data is…

Buckle up your seatbelts on the tech roller coaster that is tracking and data collection on the web because in this article we re diving deep into the world of cookies No not the delicious kind you can never have just one of but the ones that power the web I m sure you have…

The California Consumer Privacy Act CCPA is a groundbreaking piece of regulation in the United States It gives California consumers unprecedented control over how their personal data is collected shared and used In this blog post we ll discuss the key elements of the CCPA how it affects businesses and the implications of this new…

Intelligent Tracking Prevention ITP is a feature that was introduced in Apple s Safari web browser in 2017 to help protect user privacy In this blog post we ll explore the history of ITP how it impacts marketing and analytics and some of the ways that companies are adapting to the changes it has brought…

Let s do it I might be a can of worms but I think it s time we discuss a topic that s been causing quite a buzz in the advertising world Google s Privacy Sandbox If you re a marketer or analyst you might be scratching your head wondering what the heck this all…

Alright data fiends let s dive into this tasty tech soup called Consent Management Why should you care Simple If you run a business and collect customer data you d better have your ducks in a row or prepare for fines big big fines It s not just good for you it s also what…