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Technology
Area 01
Technology
Can it be built, fixed, or taught a new trick?
AI, websites, apps, online shops, and the joins between the systems you already pay for. I go down to the runtime (the engine that runs your code) when the problem lives there, and come back up with an answer your team can use.
All of Technology
What it looks like
“We need an AI chatbot.”
What it usually is
A search problem. If your own staff can't find the right document, a chatbot will find the wrong one faster.
Read: AI Hallucinations 101
Measurement
Area 02
Measurement
Can we trust these numbers, or only the nice ones?
What gets collected, how it travels, and why three platforms report three different totals for the same week, each one certain.
All of Measurement
What it looks like
“Meta says we sold twice what we did.”
What it usually is
Overlapping attribution windows. Every platform counts every sale it touched. Nobody is lying; they are all counting the same sale.
Read: Why Facebook & Google Ads Over-report
Trust
Area 03
Trust
Are we allowed to do this, and can everyone use it?
Privacy, consent, accessibility and security, tested on what your site really does, not on what the policy says it does. Policies are very good at sounding confident.
All of Trust
What it looks like
“We need a cookie banner.”
What it usually is
A tag-order problem. The tags fire before the banner loads, so the banner is decoration. The fix is in the load order, not the wording.
Read: Consent Management: The What and Why
Workflow
Area 04
Workflow
Where does the week go, and does a person need to be doing this?
People don't work in silos, so this area uses all the others. It starts with how your team works today, then takes the repetitive parts off their hands.
All of Workflow
What it looks like
“We need another person for the reporting.”
What it usually is
Four people copying the same numbers between three systems every Monday. One integration gives them the day back.
Read: No need to be Rush'n, Come to MoSCoW
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Claude AI

Platform

area: Technology

I have not written this page yet. The logo is here because I work with it, not because it looked nice on a shelf. If you have a question about it, ask me: I will probably answer at more length than you wanted.

Alongside it

The platforms it usually turns up with. They rarely travel alone.