Google Analytics

If you’ve been using Google’s Universal Analytics for tracking your site traffic and user behavior, you’ve probably heard the news by now: Universal Analytics will stop collecting new data on the July 1, 2023, and will be completely shut down a year later (July 1, 2024). That’s right, time to say goodbye to that old…

For pretty much everyone on the planet, 2020 was a year unlike any other, from the craziness of the US election, through to the changes to our routines that the early days of the COVID-19 pandemic imposed on us. And for the web analytics and marketing community, there was another significant disruption: the launch of…

It is very difficult for an organisation to completely insulate the end-user from being exposed to some degree of extraterritorial data transfer. This means that, even with the strongest safeguards in place, EU citizens’ data may be exposed to US surveillance. Google Analytics 4 has added changes to privacy settings, but still collects the same…

magine having the immense power of the Google Analytics API at your fingertips, but with the added flexibility and ease of use that comes with Google Spreadsheets. That’s precisely what the Google Analytics Spreadsheet add-on brings to the table. The Google Analytics Spreadsheet Add-on is a tool that allows you to access, visualize, and analyze…