Google Tag Manager

Greetings everyone, and welcome back! Today we’re diving deep into Google Tag, which has been touted as the next big thing in Google’s tagging tech-stack for a while. If you are a regular in Google Tag Manager, you likely would have seen Google’s announcement that they will be replacing your Analytics 4 configuration tags in…

Server-side tagging provides numerous advantages when it comes to data collection and analysis, from improved performance to increased security, privacy and control over our data. We can pre-process and enrich our data before it is sent to vendors, but it is also essential to consider the cost of running the server and the responsibility of…