RESOURCES

Ever stopped to ponder how your juicy office gossip or critical business plans zip safely through emails without landing in some sneaky hacker’s lap? Or why some emails find their cozy nook in your inbox while others are banished to the shadowy depths of the spam folder? It’s all thanks to the guardians of email…

Picture this: You’re a marketer with a killer campaign, rich in data analytics, laser-targeted to your audience’s most intimate preferences. Then, BOOM! New privacy laws hit, and your meticulously crafted campaign is suddenly skating on thin ice. Welcome to the future of marketing in Australia, post-2024. You probably heard about the recent updates to Australian…

Greetings everyone, and welcome back! Today we’re diving deep into Google Tag, which has been touted as the next big thing in Google’s tagging tech-stack for a while. If you are a regular in Google Tag Manager, you likely would have seen Google’s announcement that they will be replacing your Analytics 4 configuration tags in…

Here’s a startling fact for you: according to a report by Cybersecurity Ventures, cybercrime is expected to cost the world $10.5 trillion annually by 2025. That’s a colossal number, and it underscores the urgency for all of us to tighten our online security. Still think managing your myriad of passwords on a sticky note is…

if you’ve got a website, odds are you’re started using GA4 to keep tabs on traffic, engagement, and all the fun stuff that GA4 lets you track. But have you ever heard of data sampling in GA4? Trust me, this is one topic you can’t afford to ignore. So, sit tight because we’re about to…

Ah, Google Analytics 4 (GA4). It’s the ever-changing, always evolving beast that we hate to love and we love to hate (sometimes, anyway). GA4 is nothing short of a digital analytics powerhouse that allows you to dig deep into user behavior, campaign performance, and so much more. But let’s face it, it’s not all rainbows…