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Technology
Area 01
Technology
Can it be built, fixed, or made to do something new?
AI, websites, apps, online shops, and the joins between the systems you already pay for. I go down to the runtime when the problem lives there, and I come back up with an answer your team can use.
All of Technology
What it looks like
“We need an AI chatbot.”
What it usually is
A search problem. If your own staff can't find the right document, a chatbot will find the wrong one faster.
Read: AI Hallucinations 101
Measurement
Area 02
Measurement
Can we trust these numbers?
What gets collected, how it travels, and why three platforms report three different totals for the same week.
All of Measurement
What it looks like
“Meta says we sold twice what we did.”
What it usually is
Overlapping attribution windows. Every platform counts every sale it touched. Nobody is lying; they are all counting the same sale.
Read: Why Facebook & Google Ads Over-report
Trust
Area 03
Trust
Are we allowed to do this, and can everyone use it?
Privacy, consent, accessibility and security, tested on what your site really does, not on what the policy says it does.
All of Trust
What it looks like
“We need a cookie banner.”
What it usually is
A tag-order problem. The tags fire before the banner loads, so the banner is decoration. The fix is in the load order, not the wording.
Read: Consent Management: The What and Why
Workflow
Area 04
Workflow
Where does the week go, and does a person need to be doing this?
People don't work in silos, so this area uses all the others. It starts with how your team actually works, then takes the repetitive parts off their hands.
All of Workflow
What it looks like
“We need another person for the reporting.”
What it usually is
Four people copying the same numbers between three systems every Monday. One integration gives them the day back.
Read: No need to be Rush'n, Come to MoSCoW
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Articles on Accessibility

Every article filed under Accessibility, newest first. The rest of the archive is one chip away.

2 posts 2025–2026 latest 30 Mar 2026

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2026  · · 1 · · · · · · · · ·     1
2025  · · · · · · 1 · · · · ·     1

Fig. 1 — Posts by month in Accessibility. It follows the search below.

The index

Every post in this category, newest first. Pick another category, or search the titles and excerpts.

2026 1 post

30 MarCheckout Blocked: What 61% of Dutch Webshops Got Wrong
The Dutch regulator tested about 100 of the country's biggest webshops. At 61% of them, a customer using assistive technology could not place an order. The faults were ordinary: order buttons a keyboard cannot press, and puzzles a screen reader cannot solve. Here is why they break, and how to test your own checkout this week.
Accessibility

2025 1 post

24 JulAccessible by Law: The European Accessibility Act Has Landed
The European Accessibility Act has applied since 28 June 2025, and it reaches further than most people expect, including shops a very long way from Brussels. Here is how to tell whether it covers your site, what the microenterprise exemption really says, and the five checks to run first.
Accessibility