Google Analytics

if you’ve got a website, odds are you’re started using GA4 to keep tabs on traffic, engagement, and all the fun stuff that GA4 lets you track. But have you ever heard of data sampling in GA4? Trust me, this is one topic you can’t afford to ignore. So, sit tight because we’re about to…

Ah, Google Analytics 4 (GA4). It’s the ever-changing, always evolving beast that we hate to love and we love to hate (sometimes, anyway). GA4 is nothing short of a digital analytics powerhouse that allows you to dig deep into user behavior, campaign performance, and so much more. But let’s face it, it’s not all rainbows…

Alright, so you’ve just opened up Google Analytics 4, and you’re ready to sift through the treasure trove of data. You’re excited, maybe even have your morning coffee in hand, and then bam! You spot an orange exclamation mark warning that says “Thresholding applied.” Instant mood killer, right? You might be asking yourself, what is…

Greetings, data enthusiasts and business strategists! Today, we’re diving headfirst into a topic that’s often overshadowed but is absolutely pivotal—Google Analytics 4 (GA4) data retention settings. You might be tempted to skim over this, but let me assure you, this is the cornerstone of your long-term analytics strategy. After all, nobody wants to be left…

If you’ve been using Google’s Universal Analytics for tracking your site traffic and user behavior, you’ve probably heard the news by now: Universal Analytics will stop collecting new data on the July 1, 2023, and will be completely shut down a year later (July 1, 2024). That’s right, time to say goodbye to that old…

Welcome back, data warriors! So, you’ve been eyeballing your Google Analytics 4 (GA4) dashboard, feeling pretty chuffed about those user engagement numbers, huh? Hold up a second. Did you account for the bots? Yes, those sneaky, invisible bots that roam the digital landscape and, guess what, mess with your metrics. But hold your horses; not…

For pretty much everyone on the planet, 2020 was a year unlike any other, from the craziness of the US election, through to the changes to our routines that the early days of the COVID-19 pandemic imposed on us. And for the web analytics and marketing community, there was another significant disruption: the launch of…

It is very difficult for an organisation to completely insulate the end-user from being exposed to some degree of extraterritorial data transfer. This means that, even with the strongest safeguards in place, EU citizens’ data may be exposed to US surveillance. Google Analytics 4 has added changes to privacy settings, but still collects the same…

Well, hello there, fellow data lovers and trackers! Welcome to the wonderful, sometimes confusing, but ultimately rewarding universe of cross-domain tracking in Google Analytics 4, or GA4 if you want to sound like you’re in the know. Now, if you’ve been spending sleepless nights trying to make sense of your data, pulling your hair out…

Imagine having the immense power of the Google Analytics API at your fingertips, but with the added flexibility and ease of use that comes with Google Spreadsheets. That’s precisely what the Google Analytics Spreadsheet add-on brings to the table. The Google Analytics Spreadsheet Add-on is a tool that allows you to access, visualize, and analyze…